"Lisa Sugar had a passion for celebrity news (especially everything Matt Damon) and blue handbags, and sensed a void in the market for fun, friendly, pop culture content. Her husband Brian had an equal passion for disrupting big industries through technology. In 2005, they shared a vision to modernize the newsstand by bringing readers the latest trending topics in pop culture in real-time. Over the last ten years, POPSUGAR has grown to encompass all lifestyle categories and POPSUGAR Must Have. Together they deliver on the Sugars' vision of creating the ultimate lifestyle brand for the digitally savvy generation."
Big brands love to work with POPSUGAR - "POPSUGAR Studios, the video production arm of POPSUGAR, Inc., is the #1 producer of original online video lifestyle content, with over 300 million monthly views of its original series and nearly 4 billion views overall" (https://corp.popsugar.com/