About Rakuten Super Bowl 2019 TV Commercial, 'How Do You Say "Rakuten"?' Rakuten says it's the shopping site that gives you cash back. But, this Super Bowl LIII ad shows that some people can't seem to figure out how to pronounce the name. The company sets up a machine that rewards people with briefcases of money whenever they correctly say "RACK-uh-ten." It's time to celebrate!
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