Merchants - Why Organizing Media Assets for Affiliates + Influencers is Important
There are many different types of media assets that affiliates and influencers use to bring sales to your affiliate program. The assets should be created and optimized to increase sales and exposure for your brand. The media assets are developed with the care in mind concerning the marketing channel the affiliate us marketing in. IMU (International Marketing Units) banners must be scaled and optimized for web, tablet, mobile and also blogger content as an example.
Organizing media assets ensures a cohesive brand voice and brand extension in the affiliate marketing space. Thus utilizing your affiliate and influencer partners as pro active brand voice ambassadors!
Affiliate + Influencer Media Assets
* Text links * Promotions/Coupons * Datafeed * Storefronts
* Video * Blog Content
* Social Media content
* Email suppression lists
When an agency with a professional in-house media director creates your affiliate + influencer media we ensure it adheres to your brand voice as well as brand style guides. You approve everything that is created before it goes up into the affiliate network for affiliate partners to utilize in their marketing efforts.
Example IMU"s we create every quarter for our merchant clients.
88x31 - logo static - default 120x60 - logo static - default 120x90 - logo static - default 125x125 - logo static - default 234x60 - logo static - default 120x240 - small skyscraper 250 x 250 – Square
200 x 200 – Small Square
468 x 60 – Banner
728 x 90 – Leaderboard*
300 x 250 – Inline Rectangle*
336 x 280 – Large Rectangle*
120 x 600 – Skyscraper
160 x 600 – Wide Skyscraper
300 x 600 – Half-Page Ad*
970 x 90 – Large Leaderboard
320 x 50 – Mobile Leaderboard
550x480 - emailer social blogger 600x600 - emailer social blogger
Optimized content is essential to success that and along with other factors - let us know if you have any questions about managing media assets for your affiliate program? Contact HPC affiliate management team