Where Did Cyber Monday Come From?

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"It was created by retailers to encourage people to shop online. The term was coined by Ellen Davis and Scott Silverman, and made its debut on November 28, 2005 in a Shop.org press release entitled "'Cyber Monday' Quickly Becoming One of the Biggest Online Shopping Day s of the Year". (SOURCE: WIKEPEDIA)

"The Thanksgiving turkey has been carved. Black Friday shoppers have gone home with their discounted loot, even though we now know some Black Friday deals aren’t as good as they seem. Next up: Cyber Monday. Last year, Americans spent more than $3 billion online for Cyber Monday, making it the biggest e-commerce sales day in the country. But how did such a “holiday” come to be?Thank Ellen Davis, senior vice president of research and strategic initiatives for the National Retail Federation, who coined the term in 2005. For several years in a row, the NRF had noticed a recurring spike in online revenue and traffic on the Monday following Thanksgiving.

They believed it was because people were making purchases from their computers at work, where the Internet connections were faster and their kids couldn’t get a sneak peek at their gifts.The group issued a press release a few days before Thanksgiving, 2005, where they debuted the term “Cyber Monday.”According to the press release, 77 percent of online retailers had seen their sales “increase substantially” on Cyber Monday the previous year and by NRF calculations could expect the trend to continue.

Davis had considered calling the new online shopping holiday Black Monday, after Black Friday, or Blue Monday, after blue hyperlinks. But the former also refers to the day world stock markets crashed, and the latter sounded too depressing. In case you were wondering, this is how Black Friday actually got its name."

(SOURCE: Readers Digest read the full article here: https://www.rd.com/culture/history-of-cyber-monday/)


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