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As women, we all have experienced it. How a bad bra can ruin your whole day! But it doesn’t have to be like that. Here at Miss Mary we take your comfort seriously. And have done so for more than 60 years. We have a never-ending passion for making high quality bras that combines perfect fit with timeless design and optimal comfort. Our customers call it “Life before and after Miss Mary”. We simply call it World Class Lingerie. Welcome to discover our world.


Why we do what we do

What does “World Class” even mean? We believe it entails perfectly fitted bras with timeless Swedish design, made with a true sense of craftsmanship. It’s immaculate attention to details and the use of only the highest quality material. It’s bras so comfortable you never want to take them off. But there’s even more to it

World Class is a concept rooted deep into our company’s culture. It incorporates everything from design and quality, to production and innovation, but also the way we interact with each other as colleagues, as business partners, and with you as a customer. We are a small company who always put the customer first in everything we do and who strongly believe in a genuine communication and long-term relations. Be kind to each other. And keep it simple. Since we only sell through online shops or via traditional mail-order, it is even more crucial to be truthful in our photos and descriptions. Our customers are our everything. Without happy customers we wouldn’t exist. That’s the bottom line. To us World Class is a philosophy and mindset, and a constant reminder to continuously improve ourselves in every area.

THE QUALITY OF THE FITY You feel the difference instantly

Never underestimate the impact a good bra will have on your confidence and physical comfort. At Miss Mary, we work on creating the perfect fit and feeling with the help of a detailed, carefully developed process that we believe is unique in Sweden today. Here’s how.

Did you know that a single bra consists of around 35 different pieces and a bra that spans up to a 115 J-cup may include 70 sizes? At our bra atelier in Borås in south-west Sweden, our pattern makers draw and grade by-hand every part of a bra. That can be up to 2400 pieces for each bra design! After sewing samples at our atelier, we invite women of all shapes and sizes for fittings in person. Some tweaking and twining later the perfect fit has been achieved. But still, that is not enough. Prior to approving the final fit for production, dozens of women will wear the garments for a longer period, to ensure that it will meet our high-quality standards and won’t wear and tear. If something doesn’t hold up, we won’t set it into production. It’s as simple as that. Compromising has never been an option for us. And we wouldn’t want it any other way.


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