To implement strategies within the affiliate channel, the direction must come from someone with an understanding of how the technology works and how all the online channels work in tandem.
A paid search strategy can only be developed for affiliates by someone who knows "HOW" PPC or search marketing works. Many merchants by not allowing direct linking in the PPC space for their affiliate partners are missing out on many strategic opportunities, not only to gain increased sales with a lower cost per conversion but also not understanding how to set your affiliates to compete with your competitors.
There are many strategies that can be leveraged between channels, having the right mix of channel strategies can greatly impact your overall online marketing efforts. Having a professional review your affiliate program can assist you in gaining fresh insight to potentialities that you might be missing.
I'm not talking about finding "low hanging fruit". I'm talking about speaking with someone who knows how to harvest the seeds from the tree and plant an orchard. If your interested in having a conversation feel free to reach out to us.