Paid search engine management

Planning, Strategy & Management
  • Keyword analysis & research – negative keyword list generation
  • Competitor analysis, launch strategy, projected campaign cost analysis report
  • Ad Copy creation and A/B ad copy split testing implementation - CTR strategy consultation
  • Search Engine Tracking pixel & tracking URL integration and testing
  • Google Mobile Text ads, Google Video, Google Newspaper Ad Management also available!
  • Search engine template (bulk sheet) building and loading
  • Ad campaign, ad group, and phrase type segmentation to increase quality score
  • Application of destination URL tracking for API if necessary
  • Advanced paid search engine strategy consultation (Google quality score, landing page assessments, display
  • URL strategies, Multivariate ad copy testing, PV (page view) monitoring.
  • Regional – Custom – Global campaign set up and budget distribution and monitoring
  • Paid Search engine weekly, monthly, annual reporting and analysis
  • Keyword expansion assessment (Long tail term research)
  • Daily bid rate management - Day parting- API bid rate optimizers initiated
  • Retargeting campaigns, and management of geo targeted either local or global

We are aggressive paid search strategists with experience dating back to the inception of Google. Our professional search engine management services will help your company grow, profit and survive in a very aggressive online channel.
Hiring in house search engine managers (SEM) can be costly and time consuming. It can be very difficult to find anyone with real experience as a search engine management professional. A certified Google Adwords specialist will oversee the direction of your Google, Yahoo!, MSN accounts and our SEO management services are all done internally we do not outsource to third parties, ensuring your success.
We work with agencies and merchants who expect the highest level PPC management services.

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"If you're looking for the very best to help your team out, or to turn around your online search or marketing efforts… You've found it with Heather Paulson.


Truly one of the brightest and most experienced minds in the business.


She's the guru for us gurus, especially when it comes down to the true nuts and bolts of performance-based marketing. Hire her now and thank me later."


Jim Kukral – Online Marketing Veteran, Founder of ScratchBack.com

Heather Paulson is without a doubt the most knowledgeable online marketer that I've had the chance to work with.



Her ability to develop intelligent and innovative solutions for her clients makes her a tremendous asset for any organization that has the opportunity to hire her firm for their campaigns.


Jonathan Claydon,
Advertiser Sales, Commission Junction