Heather Paulson Bio
Heather Paulson started her career as a web developer and website designer. She founded EOMI, a web development and design company in 1996. She held the position as the Director of Marketing Services for PartnerCentric. Under her guidance of the SEO services, the company received recognition as one of Promotion World’s Top 10 SEO companies in the United States.
Ms. Paulson has held the position of Vice President of Galasource, as well as has held the position of Director of Online Marketing for Global Scholar. Ms. Paulson was hired by Microsoft's ISEM team to develop their internal best practice strategies, as well as to teach the ISEM team the PPC segmentation and clustering methods that Ms. Paulson developed and utilized for paid search strategies.
In 2006 at eComXpo, Ms. Paulson introduced the affiliate community to ARM (Affiliate Relationship Management), a process for identifying and grouping affiliates for more streamlined communications within a large affiliate program. Ms. Paulson created this process when she held the position of Affiliate Marketing Director at X10 Wireless Technologies. In 2005 she had increased X10’s three affiliate network programs into a 300% sales increase and also increased the paid search channels sales by more than 260%.
Ms. Paulson has years of experience initiating and managing online lead generation, retail sales and CPA, CPC, and CPM e-business model strategies for many Fortune 500 e-retailers that have media budgets over $20 million annually. Ms. Paulson has worked in many verticals, including education, finance, retail, beauty, electronics, children's, and health.
Ms. Paulson has worked as a consultant and or contractor on thousands of e-business accounts over the last 16+ years. She is an affiliate marketing veteran, being a major player in the industry since 1998, establishing countless relationships within both the affiliate and search industries.
In 2006, Ms. Paulson founded PMG (Paulson Management Group), it would become one of the largest affiliate management agencies worldwide with offices in Colorado and England. She would sell the company in 2014 to pursue outside interests.
in 2016, Ms. Paulson, reignited by her passion for the development of her new affiliate marketing technology Unitrac.io, developed HPC Management Inc. a dynamic company that is soon to be one of the leading affiliate management agencies in the United States. and in 2018 founded affiliate.fyi
Learn more at www.HPCManagement.co
Heather Paulson Areas of Expertise
Search engine marketing
Search engine optimization
Pay per click
Online marketing & advertising
Online lead generation
Client relations management
Awards & RECOGNITION
Honored as an Affiliate Marketing Legend Award nominee for Affiliate Summit's Pinnacle Awards 2010
Featured in the January 2009 cover/ Issue of FeedFront Magazine 2009
Nominated as a FAB member of the Performance Marketing Association 2008
Honorary recipient of the ACC Certified Affiliate Managers Course 2008
Council Member of Gerson Lehrman Group 2007
Appointed to the advisory board for Affiliate Classroom 2007
Appointed to the Affiliate Summit advisory board 2006
PromotionWorld.com recognized PartnerCentric as one of the Top 10 SEO companies 2006
Recipient of three Golden Web Awards for e-commerce user interface design 2005
Featured in the July 2005 issue of Revenue Magazine 2005
2008 Heather Paulson was invited to become a member of The Internet Old timers Foundation
Heather is the proud recipient of three Golden Web Awards for e-commerce user interface design
Ms Paulson has also successfully passed the Google Certified professionals examination three times!
2010 Heather Paulson was honored as an Affiliate Marketing Legend Award nominee for Affiliate Summit's Pinnacle Awards
Ms. Paulson was featured in the July 2005 issue of Revenue Magazine
Ms. Paulson was featured in the JAN 2009 cover/Issue of FeedFront Magazine
Publications – Speaking
2017 Advanced Affiliate Marketing Strategies, Ms. Paulson had the highest attendance of any speaker at the Affiliate Summit event.
Ms. Paulson is the writer of the Wired Column for Women's Magazine of Boulder
Heather was previously a blogger on
She is an active presenter and speaker concerning search marketing and affiliate marketing strategies at many industry wide events including eComXpo, AffiliateSummit.com, AffiliateConvention.com AffiliateClassroomLive.com and enjoys e-Marketing Association and Ad Tech events.
Ms Paulson holds a BSB/Marketing from University of Phoenix
Ms Paulson has a unfinished Masters of e Business from Ellis College - New York Institute of technology
Microsoft user specialist certification
Honorary recipient of the ACC Certified Affiliate Managers Course